Press Releases: Get Your News Out & Drive Traffic to Your Site

Let's talk a little about Press releases and how they can help improve your search rankings and drive traffic to your website.

First....What is a Press Release?

A press release is a brief news release whose purpose is announcing news items, new products, events and other commercial infomation to the media, journalists and other interested parties. It is the primary method of communicating your news and the media is one of the best places to generate publicity.

Press releases are one of many internet marketing tools and stategies used to spread the word on the web and bring traffic to your website. In addition to the traditional press releases, many savvy marketers are using social media resources in their press releases, incorporating media elements such as audio, video and images to add impact and interest. Adding SEO to your press release, like keywords and revelent content, can also be beneficial by making your release more assessible to search engines, the media and consumers. You can also add tags and socially bookmark your release so even more people will see it.

A well written press release in essential. Press releases need a short and catchy headline and the body should tell a story and give an overview of your company or website. You can use a Google Adwords campaign to get an idea of what headlines will work. Blurtit has some good information on writing press releases and some press release templates to get you started.

One of the best press release submission and newswire sites in my opinion is PRWeb. It is used by more than 40,0000 organizations. You can also find individuals and companies who will write your press release for you for a fee. Virtualmarketing offers this service for a very affordable rate. You can email them for more info and a quote. Network Solutions also has on Optimized Press Release Service. Along with the normal copyright services they will include product images from your website.

If you don't have a website yet, iQuest Design has a starter package for $250 or you can design your own website with the help of Website Tonight. It's easy to use ....just click and build. A large varitey of templates to choose from, and hosting and email is included at no extra charge.

If you would like to write your own press releases, below is a list of links to submit to.

Press Releases Links

EWorldWire
ClickPress
Express Press Release Distribution
Free Press Release/
http://prfree.com/
Press World
UKPRwire - UK & Global News Distribution
SB Wire
PRZoom
1888 Press Release
Free Press Release Center
Press Method
Media Syndicate
PR9 Free Press Release Submission, Distribution Service

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